It has been called the world’s most glamorous retail sector. But contrary to popular belief, jewellery doesn’t sell itself. To close sales you have to know the product as well as its features and benefits. As a sales professional, you’re a vital source of information for your customers. To successfully communicate the value of your merchandise, you must be able to back up your sales presentations with comprehensive and reliable product knowledge – the kind that earns trust — and closes sales.
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